ABOUT US
Unlocking 25 Years of Expertise
With over two decades of design and product management under her belt, Deanne Watt is the force behind MiNDPOP, a consulting powerhouse dedicated to revolutionizing how product teams work. From fledgling startups to mature companies, Deanne has witnessed and tackled the challenges of product development firsthand. This wealth of experience inspired her to craft MiNDPOP, aimed at streamlining workflows and fostering collaboration at every stage of the product journey.
Our Mission
At MiNDPOP, our mission is clear: to empower startups early on, giving them a better chance to succeed in a competitive market. We're your partners on this exciting journey, from the first spark of an idea to launching it into the market and beyond. We don’t just strategize; we dive deep into user needs, ensuring your product isn’t just good, but amazing.
Our Unique Approach
What sets MiNDPOP apart is our collaboration and alignment style. We work with you as an integrated team, utilizing workshops at every step to capture all voices and ensure even the quietest members have input. This approach fosters a highly aligned team that communicates often, is transparent, and shares a singular goal. And we’re not afraid to give you a reality check when needed—we’re here to help you succeed.
A Proven Track Record
One of the highlights and inspirations for our journey was working with a company that initially had a specific direction in mind. Through market research and thorough interviews with all stakeholders, we identified a unique opportunity that could be monetized early, pivoting from their original freemium model. Today, they share their success story at major conferences like South by Southwest. By collaborating on each step, they were able to make decisions swiftly, and the pivot was seamless.
Our Team
Our team consists of seasoned product managers, designers, strategists, marketing experts, and engineering resources. We are a dedicated group of professionals truly passionate about what we do—helping you succeed.
Our Process
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Discovery - Through user and market research, we'll uncover your secret sauce—what makes you unique in the market.
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Align and Define - Alignment is our mantra. We’ll sync up your team, goals, and vision to ensure everyone is on the same page.
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Milestones - With a customized roadmap in hand, we'll set ambitious yet achievable milestones to guide your journey.
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Acceleration - We'll ensure your product sprints toward launch day, collaborating closely with your engineers and marketing team to maintain momentum.
Why MiNDPOP?
MiNDPOP is different because of our personalized process and genuine dedication to your success. We’re not a high-cost firm; we are a committed team offering high-impact solutions tailored to your needs. Our goal is simple: to turn your vision into reality and ensure your startup thrives.
Ready to take your startup to the next level? Join us at MiNDPOP, and let’s create something extraordinary together.
The MiNDPOP Toolkit: Empowering Self-Sufficient Teams
Not ready for full-scale consulting? The MiNDPOP Toolkit is here to help. Designed by Deanne Watt, this comprehensive resource offers a 10-step plan for software products, complete with eBooks, workshops, and strategy cards. Whether you're a founder, product manager, engineer, or designer, our Toolkit provides the tools you need to turn theory into action. With over 140 workshops and exercises, it's perfect for teams looking to build collaboration, enhance communication, and achieve alignment independently. Learn more about how the Toolkit can set your team on the path to success.